The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
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The book is the marketing Bible of our times. Given to us as text book, I used to read it for leisure. Still do sometimes !!
Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four ele Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four elements named 4Ps and usually known as Marketing Mix. …more
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Nov 10, 2012 Nader Abdelrazik rated it it was amazing · review of another edition
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This book is so effective in presenting the marketing principles and concepts. Very well organized and effective case studies and examples with clear explanation of everything. The Great Philip Kotler new edition book is amazing compared to old editions.